A few images taken of the Jelly Bean Bull inside Selfridges, Birmingham. The bull is meant to be a replicated design of the bull that stands outside the Bullring shopping mall. An iconic symbol that has a ancient history with the city. This design made out of Jelly Beans and glue stands firm on the food floor in Selfridges. I wanted to take some images to provoke its colour and to look into the thousands of beans that have gone into its manipulation. The large range of colour that creates the bull evokes a fantastic and epic blast of rainbow bleeding over the bull to create this animal in a colourful format that takes away its alpha animal appeal. Compared to the original bull that stands outside the Bullring, which is a bronze sculpture, this sweet model seems friendly and that ‘threat’ in which shadows the bulls image is taken away. This to me is because of the colours and format in which this bull is meant to appeal. Its made out of sweets – sweets are fun – a treat – a pleasure. It’s constructed together with glue, and some of the beans have fallen off. Leaving this glass appeal glue to stand alone. In some of the images I have shown this. It reminds me of films such as independence Day and Matrix where you get to see all the creatures and people locked in a birth type container before they bloom into a living creature. Like eggs waiting to hatch. The light is very dark underneath the bull, used by small lights in the grass in which reflect little up the bulls belly. But around the bull, the shops bleaming lights create a contrasted rainbow of colours in which provoke its attitude and happiness. An example of how colours evoke a feeling of an object and the audiences perception.
Daniel Booker, Lens Media 